One thing in particular characterizes DB Schenker’s Olympics business: every customer and project requires a tailor-made solution meeting all of its specific requirements.
This means that DB Schenker does not merely organize simple carriage by air and ocean freight together with customs clearance – rather, it provides tailor-made solutions from door to door. These include carriage from the port or airport of departure to China and back to the country of origin. For the Olympic Games 2008 in Beijing the team of DB Schenkersportsevents succeeded in concluding a series of important projects. Just to name a few:
Broadcasting
Supporting the free press
DB Schenkersportsevents is transporting all of the furnishings and equipment for a leading American TV broadcaster to the international television center, the Olympic village and the stadiums. The value of the equipment exceeds US$ 400 million. What also presents a challenge is that almost the entire cargo is being flown in by air and will be transported onward instantaneously. Since the equipment will be deployed at events in North America until just prior to the Olympics, it is impossible to use ocean freight due to the long journey times. With 100 press agencies and 80 international television stations in its client portfolio, DB Schenker is the logistics services provider of choice for the vast majority of accredited reporters at the Olympics.
Olympic Committees
One example only: Transportation of the equipment of the German Olympic Team
More than 80 national Olympic committees are using DB Schenkersportsevents services to forward equipment for their athletes and officials as well as the equipment for each country's hospitality house. Schenker Deutschland AG is the official co partner of the Deutsche Sportmarketing GmbH (DSM) and is therefore for instance responsible for all of the logistics services in connection with the "German House" in Beijing.
Sailing
First trial: „Good Luck Beijing 2007“
Under the motto of “Good Luck Beijing 2007”, the Olympic qualifications constituted a dress rehearsal for all participants including organizers, athletes and service providers. DB Schenker's team had its first ‘trial’ at the sailing venue in Qingdao in August 2007. Some 500 yachtsmen and 320 officials from 53 countries were expected for the competition. DB Schenker’s task also included associated logistics for around 300 sailing boats and windsurfing boards. As the "Official Logistics and Freight Forwarder & the Authorized Operator within the Venue“, DB Schenker provided services to a total of 15 National sailing teams. The DB Schenkersportseventsexperts on site were supported by a dedicated Sailing Competence Center the company has set up for itself, which is headquartered in Germany and which specializes in developing and performing logistics services for sailing events throughout the world.